Devices Tycoon Guide: Build and Grow Your Tech Company

Devices Tycoon Guide: How to Start Your Company

Your next device launch starts with decisions about people, money, and technology. This Devices Tycoon guide walks you through those decisions so you can develop products while keeping expansion costs under control. Use this Devices Tycoon guide for the PC version to connect character perks, employee management, research, marketing, and retail growth.

Devices Tycoon lets you create tablets, laptops, smart watches, TVs, operating systems, and processors. Before chasing that entire catalog, focus on understanding the relationship between your team, your products, and your expenses.

At company creation, choose your business name, country, and starting capital. Your character profile also matters: answers covering early childhood through adulthood shape starting attributes and initial perks.

Read those choices carefully. They affect your opening opportunities and the direction of company development.

Choose Perks Around Your Current Plans

Perks are divided into five groups, each with independent progression. Actions related to a group increase its level. Production and Technology, for example, develops through research, R&D investment, factory contracts, and production improvements.

Perk group	Progression structure
Management	Has its own level and perk choices
Economy and Infrastructure	Progresses independently of the other groups
Production and Technology	Develops through related research and production activities
Market and Audience	Has a separate progression track
Influence and Domination	Offers its own set of perks

The system includes 80 perks. Reaching a new level presents a choice between two, and selected perks cannot be changed or rolled back.

Before committing, compare both descriptions against what your company is actually doing. Choose bonuses that support your planned activities, and account for any tradeoffs in the selection.

Keep this Devices Tycoon guide’s opening priority in mind: understand your commitments before adding more. That applies equally to permanent perks, new employees, and stores with ongoing expenses.

Official page: Devices Tycoon (roasterygames.com)

Hire Employees and Keep Them Productive

Recruitment starts with choosing an HR company. Different agencies have different characteristics that affect hiring, and you can spend more to attract skilled employees or recruit less experienced staff and invest in training.

Image: Steam / Roastery Games

Compare recruitment and employee improvement costs together. Hiring a cheaper candidate still leaves a training expense if you intend to develop that employee.

The PC version has five main employee types:

Employee type	Role or improvement effect
Designers	Part of your device development team
Programmers	Greater skill reduces product bugs
Engineers	Employee upgrades improve device quality
Researchers	Generate Research Points through laboratory work
Marketers	Experienced staff reduce campaign costs and improve efficiency

Upgrade employees according to the problem you want to address. Focus on programmer development when improving software reliability, or engineer upgrades when working on device quality. Improved employees also generate more Research Points for developing device features.

Respond to Fatigue

Employees become tired over time. Vacations restore their condition but temporarily remove them from work, while bonuses provide a quick morale boost without that absence.

Check upcoming work before sending employees away. Use the bonus option when you need an immediate morale improvement and want staff to remain available.

Post-launch updates added convenient ways to handle this:

• The first post-launch update introduced bonuses for all employees from a fatigue notification.
• Update 1.3 added an all-employee bonus button directly to the office scene’s sidebar.

Office upgrades provide additional space and improve working conditions, mood, comfort, and productivity. Compare that lasting benefit with the temporary help offered by bonuses and vacations.

For staffing decisions, use this Devices Tycoon guide as a reminder to examine both capability and condition. Review employee upgrades, fatigue, and office conditions before committing money to another recruitment search.

Design Devices and Support Them With Research

The device editor covers physical appearance and hardware choices, including size, color, screens, processors, graphics cards, speakers, and packaging.

Image: Steam / Roastery Games

Give each project a clear design goal before working through those options. Decide what you want to change, then review the relevant settings carefully. With so many editable details, a deliberate plan makes comparisons between models easier.

Customer reviews matter because higher review scores improve sales. Read feedback after launch and use specific complaints to direct your next round of design changes.

Update 1.2 corrected reviews that incorrectly claimed earbuds lacked indicators. Update 1.3 also fixed several visual and text issues, including smartphone adapter positioning. Keep the PC game updated before spending time responding to an issue already addressed by a patch.

Reuse Settings for Follow-Up Models

Update 1.1 added the ability to copy settings from previous device models. It also stopped settings from resetting when switching between Budget, Standard, and Flagship.

Use a previous model as a starting point when developing a related device. Review the copied settings and change the features relevant to your new design rather than rebuilding every detail.

System	What it provides	Action to take
Previous-model settings	Copies an earlier device’s settings	Use the earlier design as a starting point
Research Points	Fund device feature upgrades	Match spending to the features you plan to develop
Research laboratory	Generates points through research staff	Compare expansion and researcher upgrade costs
Factory production	Adds units after the in-house batch sells out	Review manufacturing arrangements for ongoing sales

Keep Research Connected to Product Development

Employees generate Research Points while developing devices. Laboratories add another route, with research staff earning points autonomously.

Lab expansion increases staffing capacity, and researcher upgrades support further progress. Those improvements cost money, so compare them with your other development commitments before expanding.

Update 1.2 added Collect Research Points directly to the game menu. Use that shortcut to collect points without visiting the laboratory each time.

Manufacturing deserves attention alongside research. Your engineers produce an in-house batch, while external factories can automatically manufacture additional units after that batch is sold out.

Carry this Devices Tycoon guide’s planning habit into production: review how additional units will be made before relying on continued sales of a successful device.

Manage Marketing and Store Expansion

Marketing combines campaign settings with employee skill. Recruit marketers through an HR company, then manage campaigns through the Marketing Office and use the Marketing Editor to choose promotion type, daily budget, and target regions.

Image: Steam / Roastery Games

Experienced marketers can lower costs and improve efficiency. Campaign performance also depends on the settings you choose, so review both staffing and promotion choices when evaluating spending.

Marketing methods change in effectiveness over time. Perform marketing analysis regularly and use the results when choosing campaign types.

Devices can be promoted even after they leave sale. For campaigns intended to support current sales, double-check the selected product and its sale status before assigning the budget.

Compare Reach With Running Costs

Stores can be opened within one country or across several countries. Each location brings ongoing expenses, including utilities, employee salaries, and operational costs.

Review store income and expenses before adding more locations. Opening several at once creates several new financial commitments.

Store statistic or feature	What it tells you	Action to take
Income	Money generated by stores	Compare it with operating expenses
Expense breakdown	Utilities, salaries, and other costs	Identify which expenses need attention
Customer visits	Traffic shown in country statistics	Review alongside income
Store upgrades	Improve customer flow and purchase conversion	Compare upgrade costs with current results
Store sales	Remove one, several, or all stores in a country	Consider selling when expenses substantially exceed income

Store levels unlock additional visual options and layouts. More advanced stores can serve more customers per day, but they also have higher maintenance costs.

Treat appearance editing and expansion as financial decisions alongside creative choices. Check what a higher store level adds and what it costs to maintain.

Keep the distinction between marketing and retail clear: campaigns develop device popularity and attract fans, while stores have their own traffic, income, and operating expenses.

When applying this Devices Tycoon guide to expansion, evaluate those systems together. Review campaign spending and store performance before committing to another location or a larger retail operation.

Use PC Updates, Statistics, and Sandbox Tools

The PC updates add useful controls for managing an increasingly busy company. Learn these shortcuts early so routine tasks stay manageable as your business grows.

Update	Relevant additions
First post-launch update	Autosave every 90 in-game days, unlimited Sandbox money, company renaming
Update 1.1	Time acceleration, copied device settings, Sandbox access from the start
Update 1.2	Detailed financial breakdowns, menu research collection, additional Sandbox controls
Update 1.3	More detailed company finances, Devicesgram replies, sidebar employee bonuses

Use the detailed company statistics to inspect income and expenses before making another investment. Review hiring, training, research expansion, marketing, and store commitments against the financial information available.

Avoid stacking several expensive changes without reviewing their combined cost. Compare each proposed purchase with your existing obligations, especially ongoing store expenses.

Learn the Editors in Sandbox Mode

Sandbox Mode is available from the start following Update 1.1. Its options include unlimited money and editable company fans. Update 1.2 added an Employees Are Always Happy toggle and a Research All button within each research category. Update 1.3 added Devicesgram follower customization.

Use those controls to explore device creation and research options without financial limits. Keep Sandbox’s special settings in mind when returning to a company where employee condition and spending require attention.

Autosave runs every 90 in-game days. The PC version also supports saving at any time and Steam Cloud. Save before experimenting with a major company change, and use time acceleration after reviewing the decisions that need your attention.

To put this Devices Tycoon guide into practice, follow a consistent review cycle:

1. Inspect company income and expenses.
2. Check employee condition and development needs.
3. Review product feedback and research priorities.
4. Examine campaign settings and store costs.
5. Choose the next investment with those commitments in view.

FAQ

What should I focus on when starting Devices Tycoon?

Choose your character profile and perks carefully, then review hiring and development costs before expanding. Use this Devices Tycoon guide to connect employee improvements, research, product feedback, and company finances rather than managing each system in isolation.

Can I change perks after selecting them?

No. Perk choices cannot be changed or rolled back. Each perk group levels independently, and reaching a new level gives you a choice between two perks. Read both options before committing.

How do I earn and collect Research Points?

Employees generate Research Points during device development, and laboratory researchers earn them autonomously. Update 1.2 added a Collect Research Points button directly to the game menu. Spend the points on device feature upgrades.

Can I rename my company after starting?

Yes. Open Statistics → Company to change your company’s name. This option was added in the first post-launch update, so you can revise the name after your business is underway.